meet
karina
I didn’t start out planning to work in tourism marketing, but over time everything I was doing kept pointing me in this direction.
I’ve been an Airbnb Superhost, so I understand the vacation rental world from the host side; listings, photos, guest expectations, reviews, and what actually makes someone book.
I went to school for photography and learned the art of shooting and printing on film. I’ve also done brand photography and UGC content for businesses, so I understand how companies use content for marketing, social media, and ads. On top of that, I design websites, which means I’m not just creating content for your business, I’m also thinking about how that content lives on your website and how it helps convert visitors into bookings.
airbnb superhost
I spent three months living at a retreat center documenting their retreats, guest experience, property, and day-to-day life there. That experience really changed how I think about tourism and experience-based businesses. I saw how important it is to capture not just the place, but the people, the activities, the atmosphere, and the feeling of being there.
Now I combine photography, video, content creation, and web design to help tourism and travel businesses actually market their experience, not just their rooms, tours, or services.
photographer
& content creator
in-house
I also sometimes travel with my cat, which allows me to create pet-friendly travel content for hotels and vacation rentals that want to attract travelers with pets.
Pet-friendly travel is a much bigger market than most people realize, and many travelers specifically search for places where their pets are welcome. Being able to create real content showing what a stay looks like with a pet, the rooms, outdoor spaces, walkable areas, nearby parks, and overall experience, can help properties stand out to this audience and attract longer stays and digital nomad travelers.
my travel companion
furry
meet Salem
travel companion
my
I've done scuba diving, ATVs, paragliding, horseback riding during my travels
04.
I looove trying local restaurants and cafes while traveling
03.
I avoid checking lugagge in, whenever possible. Carry-on queen!
02.
I usually book a window seat for the views & the naps
01.
